JET

Brand Overview

JET is your authority and credible go-to-source that quickly delivers a unique Black take on the latest news and entertainment through MyJET247.com and JET magazine, the No. 1 African-American newsweekly with more than 7 million readers. Through its properties, the JET brand connects the Black community through timely information with a trusted point-of-view. JET magazine, which was founded in November 1951 by the late entrepreneur John H. Johnson, is a division of Johnson Publishing Company, Inc. Linda Johnson Rice is chairman and Desirée Rogers is CEO.

Mission Statement

JET is committed to being the most reliable and credible go-to-source that offers a unique Black point-of-view on the latest news and entertainment.

Brand Attributes

• Credible

• Smart

• Entertaining

• Snackable

• Irresistible